Recurrent neural network (RNN) is recognized as a powerful language model (LM). We investigate deeper into its performance portfolio, which performs well on frequent grammatical patterns but much less so on less frequent terms. Such portfolio is expected and desirable in applications like autocomplete, but is less useful in social advertising where many creative, unexpected usages occur (e.g., URL insertion). We adapt a generic RNN model and show that, with variational training corpora and epoch unfolding, the model improves its URL insertion suggestions.