Framing is a sophisticated form of discourse in which the speaker tries to induce a cognitive bias through consistent linkage between a topic and a specific context (frame). We build on political science and communication theory and use probabilistic topic models combined with time series regression analysis (autoregressive distributed-lag models) to gain insights about the language dynamics in the political processes. Processing four years of public statements issued by members of the U.S. Congress, our results provide a glimpse into the complex dynamic processes of framing, attention shifts and agenda setting, commonly known as `spin'. We further provide new evidence for the divergence in party discipline in U.S. politics.